The boundary between social reality and physical reality is porous
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The appendix adds:
A note for Lesson no. 7, "Our Brains Can Create Reality," in Seven and a Half Lessons About the Brain by Lisa Feldman Barrett.
Some context from page 111 is:
The boundary between social reality and physical reality is porous, and we can use scientific experiments to reveal this.
This porous boundary is easily revealed by experiments about the sense of taste...
You can read more about the studies on wine[1] and coffee.[2]
References
- ↑ Plassmann, Hilke, John O’Doherty, Baba Shiv, and Antonio Rangel. 2008. “Marketing Actions can Modulate Neural Representations of Experienced Pleasantness.” Proceedings of the National Academy of Sciences 105 (3): 1050–4.
- ↑ Sörqvist, Patrik, Daniel Hedblom, Mattias Holmgren, Andreas Haga, Linda Langeborg, Anatole Nöstl, and Jonas Kågström. 2013. “Who Needs Cream and Sugar When There is Eco-Labeling? Taste and Willingness to Pay for ‘Eco-Friendly’ Coffee” PLoS One 8 (12): 1–9.