The boundary between social reality and physical reality is porous

From 7½ Lessons
Jump to navigation Jump to search

A note for Lesson no. 7, "Our Brains Can Create Reality," in Seven and a Half Lessons About the Brain by Lisa Feldman Barrett.
Some context from page 111‌ is:

The boundary between social reality and physical reality is porous, and we can use scientific experiments to reveal this.

The appendix adds:

This porous boundary is easily revealed by experiments about the sense of taste...

You can read more about the studies on wine[1] and coffee.[2]


References

  1. Plassmann, Hilke, John O’Doherty, Baba Shiv, and Antonio Rangel. 2008. “Marketing Actions can Modulate Neural Representations of Experienced Pleasantness.” Proceedings of the National Academy of Sciences 105 (3): 1050–4.
  2. Sörqvist, Patrik, Daniel Hedblom, Mattias Holmgren, Andreas Haga, Linda Langeborg, Anatole Nöstl, and Jonas Kågström. 2013. “Who Needs Cream and Sugar When There is Eco-Labeling? Taste and Willingness to Pay for ‘Eco-Friendly’ Coffee” PLoS One 8 (12): 1–9.